Our task was to research and define Exa Beauty’s target audience, identity key values, and recommend brand strategy. We were to present it in a visually pleasing way while staying on brand.

Created using: Canva

Exa Beauty Audience Segment

Flight Magazine

For this project, we were given a random word and tasked with creating the first few pages of a magazine. This included developing an overall concept, designing the layout, and finding stories that aligned with the magazine’s themes.

Created using: Adobe InDesign

Concert Poster

This project focused on creating a visually compelling concert poster that reflects the artist’s brand.

Created using: Adobe InDesign

Word Design

For this project, we were given a randomly assigned word and challenged to bring it to life visually. The goal was to tell a story using a single word, using thoughtful design choices.

Note: As this was my first project using Adobe InDesign, I used the assignment as an opportunity to explore and experiment with various design tools and techniques.

Created using: Adobe InDesign